Helping thousands of people to be healthy and active
Born from the idea of a business woman passionate about physical activity and the outdoors, Cardio Plein Air has been helping thousands of Quebecois to be healthy and active since autumn 2000. A national pioneer of outdoor exercise, Danielle Danault has been involved in the exercise field for over 35 years, where she is both a habitual coach and recognized speaker.
By using her experience, creative spirit as well as her desire to get involved, she ventured where no one has ever gone before. She was able to imagine and develop a concept of unique outdoor exercise programs.
Cardio Plein Air, a concept that has come a long way
In August 2000, in Toronto, at the annual convention of the Association of Fitness professionals, Can-Fit-Pro, a national organization that brings together more than 5,000 professionals in the field of fitness, the health minister, Allan Rock, appealed to the fitness professionals to innovate in terms of physical fitness.
During this conference, Ms. Danault set out to find a physical activity accessible to as many people as possible, in terms of skill and money by making use of urban parks, real open-air gyms. She therefore, in the beginning, created Cardio-Musculation, a cardio and strength training program, within her community, in the Longueuil regional park, with two groups of 8 participants.
In 2001, the first program in Quebec designed for moms; the real Cardio-Poussette was added to this concept.
After a meteoric rise in 2003, the company turned to the franchise formula to make the concept accessible to a greater number of people. Four years later, the Cardio Plein Air network has over 24 franchises in Quebec.
In early 2009, the company broadened its horizons, organizing its first exercise tourism excursion. The initiative allowed a group of customers to participate in a trip to Barcelona, another great opportunity to exercise outdoors in an exotic setting. Subsequently, the company has travelled to Tuscany, Paris, and Cannes, as well as Greece. Cardio Plein Air heads to a new destination every 18 months.
In 2012, Ms. Danault published a second bestseller, "Cardio Plein Air: S’entraîner à ciel ouvert” with Éditions du Trécarré. This achievement gives great visibility to the company, which has developed over nine exercise programs since its inception These were created to meet the needs of a diverse clientele.
In 2013, because the company and its team aim to constantly improve, Cardio Plein Air innovated once again by launching the Cardio-Bambin program. In this program, the parent and child, between the ages of 3 and 5, exercise together. This program is in line with the will of our governments to make children active from a young age.
Cardio Plein Air is proud to allow its franchise network to pass down their passion and the importance of adopting healthy lifestyle habits to more than 23,000 active subscribers every year.